How We Started

It started with a simple, unshakable thought: out of the roughly 400 trillion ways a life could have turned out, this is the one we got — and it doesn't come around twice. In November 2020, our founder decided to stop waiting for the "right time" and start doing the things he actually cared about. That decision became our founding principle: JUST LIVE IT.

The first pairs of LIESMLIES sneakers weren't even for sale — he handed them out to friends just to see what they'd think. They loved them enough to ask where to buy more.

So we made 30 more pairs and sold them to friends and family. Word spread from there — first on Instagram and TikTok, where we crossed 1,000 followers combined, then out into homes across the U.S. and Canada.

Just Live It

That's still what drives everything we make. Just Live It means treating each day like it might be your last — chasing what you love instead of what's safe. Every pair we design is built for people doing exactly that.